WHO WE ARE - XCOM

Who we are.

Our purpose is to create connections and dialogues between brands and people through inspiring and influential content

Our main executives:

Viviana Toletti

Executive Director

Viviana Toletti

Viviana is a publicist with 30 years of experience in Strategic and Corporate Communication. Prior to joining XCOM, she worked in communications at advertising agencies such as Talent, Young & Rubicam and Leo Burnett. Led and worked on communication projects for brands such as Faber-Castell, Bauducco, Sony Pictures Television, BBC, among others.

Our executive director has a degree in Social Communication from the Pontifical Catholic University (PUC-SP) and holds a degree in Communication Process Management from the School of Communications and Arts of the University of São Paulo (USP). In addition, she has a Specialization in Design Thinking by Echos – Innovation and Digital Marketing Laboratory at Insper.

Daniel Bruin

Executive Director

Daniel Bruin

Daniel is a journalist with more than 30 years of experience in the field. He has worked in vehicles such as IstoÉ, Jovem Pan, Guia Quatro Rodas and Gazeta Mercantil. He entered corporate communications in 2001. Since then, he has accumulated stints at Talent, where he has done projects for Banco Real, Lojas Americanas, Riachuelo and Parmalat, and for companies such as Nestlé, Santander and Semp Toshiba, where he held communications management positions. He was a partner of Sales, Periscinoto, Guerreiro e Associados.

He also served as professor of journalism for eleven years at Cásper Líbero College, guest professor at FGV and is currently President of the Brazilian Association of Communication Agencies, Abracom

Fagner Neri

Chief Financial Officer

Fagner Neri

Fagner holds a bachelor’s degree in Business Administration and a post-graduate degree in Financial Management from the Getúlio Vargas Foundation, and serves as chief financial officer at XCOM, always motivated by the four pillars of management: planning, leading, organizing and controlling

He has 12 years of experience in the corporate segment in the areas of finance and controllership, working in various sectors, such as retail, engineering and accounting consulting. Our chief financial officer leads the financial, administrative, accounting, HR and IT areas, as well as taking care of the company’s contract/project management.

Fábio Chaves

PR Director

Fábio Chaves

Fábio Chaves has a degree in journalism and has 20 years of experience in corporate communication. He has worked at Suzano Papel e Celulose, Grupo Pão de Açúcar and Nestlé, as well as agencies such as CDN, SPGA and Strata RP.

Between 2013 and 2017, he was at the head of the project that contributed to ESPM being prestigious, for five consecutive years, in the Education category, with the award “Companies That Better Communicate with Journalists”, held with more than 25,000 journalists.

Deborah Slobodticov

PR Director

Deborah Slobodticov

Deborah é jornalista formada pela FIAM FAAM, com pós-graduação em Gestão de Negócios com ênfase em Marketing pela ESPM. Ela atua com Comunicação Corporativa há mais de 10 anos para grandes empresas de diversos setores, como Tecnologia, Meios de Pagamento, Entretenimento, Inovação, Telecomunicação, Varejo, Educação, Mercado Financeiro e Consumo.

Na XCOM desde 2015, atualmente ela é Diretora de PR, desenvolvendo planejamentos estratégicos de comunicação com o objetivo de alavancar a imagem de marcas, produtos e serviços junto a seus públicos de interesse.

Ana Flavia Lacchia

Head of Digital

Ana Flavia Lacchia

Graduated from Universidade Metodista de São Paulo and post-graduated from HSM University in Growth Hacking and Agile Methods. She has been working in communications for 20 years, having worked for large companies such as McDonald’s, Burger King, Mary Kay and several other consumer and B2B brands. In 2010 he began his trajectory in digital marketing, working for P&G, Visa, Instituto Unibanco, Mastercard, Diageo, Danone and others, as well as coordinating the area of digital for health. In 2011 he opened an agency focused on Digital Marketing, which reached over 60 clients served in various segments, B2B and B2C, working in all phases of digital: monitoring, community management, content creation for social media and content marketing, strategic planning, digital media, native and programmatic, relationships with influencers, copywriting, inbound marketing, outbound and cold mailing, social selling, performance and BI, navigating the main management platforms and market metrics. In the last 5 years he has been in charge of growth, marketing and sales teams in SAAS (Software as a Service).