Daniel is a journalist with more than 30 years of experience in the field. He has worked in vehicles such as IstoÉ, Jovem Pan, Guia Quatro Rodas and Gazeta Mercantil. He entered corporate communications in 2001. Since then, he has accumulated stints at Talent, where he has done projects for Banco Real, Lojas Americanas, Riachuelo and Parmalat, and for companies such as Nestlé, Santander and Semp Toshiba, where he held communications management positions. He was a partner of Sales, Periscinoto, Guerreiro e Associados.

He also served as professor of journalism for eleven years at Cásper Líbero College, guest professor at FGV and is currently Vice President of Management of the Brazilian Association of Communication Agencies, Abracom.