Increasingly, companies and brands need to be able to build a solid corporate reputation through integrated communication.

Brands that have been successful in building an innovative leadership culture have the best reputations and sales figures.

In this scenario, Thought Leadership helps the organization to interact and engage different audiences through innovative narratives and content, generating new business and investment opportunities. The brand, through the exposure of its executives, becomes a reference in its sector and boosts the trust of its customers.

5 vital points for a Thought Leadership strategy

Addressing “big issues” or challenges requires a solid understanding of the outside world and the issues that matter to stakeholders, connected to the zeitgeist. Thought leaders formulate and promote “big ideas”. These ideas need to break conventions, be new, original and, at the very least, interesting.

Don’t be content with just discussing ideas or sharing knowledge. Change people’s minds or behavior – to influence, transform society. A innovator leader takes positions.

Although it is different from expertise, Thought Leadership is built on knowledge and/or trust. People need to accept the brand’s values or the executive authority to talk about that issue and try to influence them.

Thought Leadership is an intentional activity. It is important to develop and create process, mechanism, platform and strategy.